The most effective way to get increased traffic to the website and leads is through Google Ads.
Pay per click is also known Cost per click is an Internet advertising used to generate traffic to your website. It is a process in which an advertiser(web manager) pays to publisher(google) when the Ad is clicked.
Social networks such as Facebook and Twitter have also adopted Google Ad Words for advertising. Google Ad Words is preferred if the main purpose of an ad is to generate the click.
Search engine Marketing is the process of gaining traffic to the web site by purchasing ads on search engines. SEM is based on Cost per click adverstisement in which you need to pay when a user clicks on your ad. SEM is nothing but promoting web site in order to increase their visibility in Search Engine Result Pages.
Web sites which use cost per click ads will display an advertisement when a keyword query matches to the advertiser’s keyword when only for the relevant content. Such advertisements are called sponsored ads which appear below organic search results in the SERP’s.
Pay per click = Advertising cost / Ads clicked.
As search engine marketing is used for promoting ads. It consists of two types of ads:
• Paid ads
• Organic ads
Paid ads promote your ads on the top. In paid advertising, you can guide more traffic to your website and increase business. Here, you have to pay for any type of advertising in Paid advertising. Paid ads include several categories like:
• Pay per impression
• Display ads
However, the paid ads cost more than owned ads. Paid forms are effective way to expose your company’s name to a large number of audience. These are usually displayed to the users on the sides, tops or bottoms of the web pages. Marketers can pay more to feature their ads on popular websites to increase traffic.
In this type of marketing, the marketers try to brand themselves in all possible media to aware the consumers come to their business. Organic search results are list of results on search engine result pages that appear due to relevant search terms.
If you type a question into google or other search partners, you can see the list of links that appear below the advertisements which are known organic search. Organic search is purely based on quality and content of the page. It is widely considered as the more valuable traffic source.
HOW IT WORKS?
Imagine for a minute that you own and run an Italian restaurant in Vijayawada, and you want more people to come to your door. In a word:
We write ads that link to your website and put them on Google (Example: Best Italian Restaurant in vijayawada)
We are looking for the keywords that people usually search on Google to find your business (example: restaurants in vijayawada, Italian restaurants)
We associate your ads with websites and these keywords
You pay every time someone clicks on your ad and visits your websites
HOW MUCH DOES IT COST TO HAVE ADVERTISEMENTS ON GOOGLE?
It depends on several things like the quality of the content on your website, as well as your industry and the type of products or services because all keywords have different rates.
We’d be happy to give you a quote and advise you on how much you should spend to outperform your competitors on Google.
Pay per Click:
Pay per click is a model of internet marketing in which advertisers pay fee each time when one of their ads is clicked. You can buy visits to your website. Visit is more worth here.
Search engines like google, yahoo and bing, appreciate advertisers who create relevant Pay per click campaigns by charging them less amount for ad clicks. If displaying ads and landing pages are user friendly, Google charges you less per click, leading to rapid increase of profits for your business. With search engines, advertisers highly bid on relevant keyword phrases to their marketing.
Pay per click advertising can get successful by focusing on
• Keyword relevance
• Landing page quality
• Quality score.
BENEFITS OF PPC
• Searches for products on search engines:
93% of online activities start on search engines. There are approximately 40,000 searches for every second. So there are million opppurtunities for your business to get visibility on search engines.
• PPC is measurable:
By using the combination of Adwords tool with Google Analytics it is easy to measure and track PPC.You can see high level performance including Impressions, clicks and conversions.
• PPC advertising generates immediate traffic:
It drives immediate results because your ad is publishing to thousands of people searching for your business. There is a major difference between the Benefits of PPC advertising and SEO. SEO is the time taking process where as PPC shows immediate results.
• PPC traffic is more likely to convert by giving you first look:
PPC advertisements appear above the search results. After typing in the search query, PPC advertisements are the first thing searchers will see. So it is more likely to convert the search traffic because it plays a major role of first look.
• PPC advertising increases sales and leads:
As you offer great services or products, automatically PPC advertising will drive conversions. PPC advertising is much better than organic listings. In this we can add more value to the searchers using Ad extensions like call tracking, sitelinks and customer reviews.
• PPC advertising is smarter than other forms of advertising and extremely targeted:
PPC advertisers can advertise to their website visitors and Email marketing. This helps you not only to get new customers but also to increase repeat purchasers. In PPC you can target your ads, you can targets hundreds of keywords at the same time. Here you can also target people by their Online interests