If you want to rank top in google page ranking for organic search , you need to start SEO(search engine optimization).
unlike paid marketing SEO gives results in long run, once you ranked in top you can get continuous business for zero investment .
Search Engine Optimization is a process of getting traffic to the website from free search results on search engine result pages.
We have three types of Search engine optimization services:
- Black hat SEO
- White hat SEO
- Grey hat SEO
On Page SEO :
On page Optimization will take considerably less time when compared with Off page optimization.
On page SEO is about optimizing each page of your website to increase traffic and improve search engine ranking.
On page optimization includes fast loading pages, mobile friendly pages, High quality content, URL structure, alt tags on images and you must clearly represent Header tags, meta keywords and a website that is easy to crawl for the crawlers (search engine spiders).
Content : In SEO, an unique content is the major weapon in ranking your site on search engines. You must maintain user friendly content to get them engaged on your website.
URL structure : Instead of Longer URL use short URL to get better ranking.
Tags : These include title tags, meta tags, heading tags and meta descriptions which are used to provide information about your web page for the both search engines and readers as well.
Relevency : you must use relevant content and tags for your website because search engines compare the content in tags to the main content of your post when ranking a page.
Creating your title : Create your title with title tags and mention keyword in the title tag. Mentioning title tag is giving clear information about particular page to get user engaged. Writing unique tags is most powerful ranking factor. These need descriptive and keyword targeting title tags.
Alt tags on images : This specifies an alternate text for an image, if the image cannot be displayed due to slow internet connection or by usage of a screen reader.
Off page SEO
Off page refers to techniques that can be used to improve the position of your website in the search engine result pages.
Off page is associated with Link buildings like social media marketing and social Bookmarking.
By building external links to your website (other relevant companies with good google ranking linking back on website) you can chase your compititors and rank high in search engine result pages.
There are many ways to build links to your website like:
Blog directories: Blog directory is a process of listing your website to various directories under a correct category. It can be visible in Yellow pages and each entry had a link pointing to website.
Forum signatures: Do Commenting on the forums for the purpose of getting backlinks to your website (they included the links in the signature). A signature can not be exceeded more than 560 pixel wide and 300 pixel high.
Comment link: Commenting on some other website or blog to get back links.
Article directories: By publishing your articles on article directories you could get back links to your website. Some article directories accept only unique and quality content.
Link exchange schemes: It is a process of linking other website from yours and vice versa. Instead of publishing your content you can exchange links with webmasters.
Due to Off page SEO you can get benefits like:
Increase in Rankings : The website will rank high in Search engine result pages and generates more traffic.
Increase in page ranks : Page rank indicates the importance of a website in Google point of view. It is ranked in between 0 to 10. Top ranking position of a website leads to more visits and more links.